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WPOI - A History
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WPOI-FM 101.5 St. Petersburg – Cox Radio’s Jammin’ Oldies WFJO became The POInt WPOI in 2002. The station's original slogan, "The Best of the 80's...and More," reflected a music format that included tracks from the late 70's and early 90's, in addition to the hits of the 80's.
On July 1, 2011, 101.5 dumped its 80’s format for a hits-focused approach as Hot 101-5 and played 10,000 songs in a row, commercial and talk-free, the entire month.
Twelve years later, on Sept. 6, 2023, after being 93.3 WFLZ's chief Top 40/CHR competitor, WPOI began stunting with a loop of "Just Fine" by Mary J. Blige, prepping for a format change the following day at noon. At the promised time, the station flipped to adult R&B as 101.5 The Vibe with Mark Morrison's "Return of the Mack" as the first song played. Concurrent with the change, Cox Media debuted new call letters, WTBV.
100 kilowatt WPOI operated from offices and studios in the Cox FM cluster (WWRM, WHPT, WDUV, WSUN, and WXGL) at 11300 Fourth Street North in St. Petersburg, with its tower located in Hillsborough County off Rhodine Road in Riverview.
Some names in WPOI’s history include Jeff Callahan (PD Nick Sanders-afternoons), Dick Reins, Gina Riley, Keith Conners, Corey Dylan (mornings), Joel Elliot (afternoons-2008), Jess Andrews (evenings), Brian Black (weekends), Howard Turri (VP/GM), Bernadette Van Osdal (general sales manager-2008), and Keith Lawless (Tampa market manager-2011).
(Please contact us if you have additional information to share about WPOI).
Station History
2002 - 2023 Other Tampa Bay Area Stations (History)
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