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WMLO - A History

WMLO-FM 106.3 Sarasota – Three-thousand watt WSPB-FM, owned by Robert Weeks Broadcasting, became Sarasota’s WMLO (MELLOW) in 1982.  Studios and transmitter/tower were located on City Island in Sarasota Bay. In the beginning, the station aired a lite adult contemporary music format, but switched to oldies in 1984.

Weeks sold the FM (and sister station WSPB-AM) in 1986 to Sarasota Radio Partners (Hank Kestenbaum, managing partner). The new owners put the oldies on the shelf and brought in another adult contemporary format, changed the calls to WSRZ, and eventually bumped the station’s dial position from its 106.3 to 106.5.

Other names in WMLO-FM history include Gary James (continuity director 1982-84), Dick Reynolds (GM-1982), Jay Hamilton (on-air personality-1982), Lynn Propes (office manager), Debbie Levens (traffic), Craig Kuckens (local sales manager 1983-86), Shaun Miesenhiemer (sales), Ron Chapman (sales), Jerry McGoogin (engineering), Jim Genovese (PD), Bob Barnes (mid 80’s), Gary Reeder (PD-1986), Phil Berry (music director-1986), Linda Ward (promotions-1986), and Gil Gross (news director-1986).

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Station History

1982 - 1986 Other Tampa Bay Area Stations (History)

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