WZSP - A History
WZSP-FM 105.3 Nocatee – In 1998, Heartland Broadcasting (Harold “Hal” M. Kneller, Jr., president) launched WZSP on 105.3 FM. The 6,000-watter is licensed to the city of Nocatee and broadcasts a directional pattern using a 400-foot tower at 2789 S.W. Addison Avenue in Arcadia. Studios are located with sister station WZZS midway between Zolfo Springs and Arcadia on US Highway 17.
Today (2014), WZSP is La Zeta 105.3 and airs an adult contemporary regional Mexican format targeted to an Hispanic audience 25-54. La Zeta 105.3 is also a CNN en Espanol and FRN Hispana affiliate.
In early April 2014, WZSP was sold to Solmart Media LLC (Tomas Martinez and Mercedes Soler). Plans are to keep its regional Mexican format.
Other names in WZSP history include Armando Hernandez (afternoons-2005), Gary Evong (operations-2006), Elias Parocua (evenings, then mornings-2006), Luis Garcia (afternoons-2006), Arturo Pacheco (late nights-2006), Jorge Ramos (afternoons-2006; mornings-2010), Diana Gonzalez (mornings-2006; middays-2010; music director-2014), Bubba James (BJ Odom-operations/PD/music director-2009), Alex Cavazos (afternoons-2010), Sherry Good (business manager-2010), Carolyn Kneller (promotions-2010), and Casey Williams (sales manager-2010), “La Nacha” (morning show-2014), Arturo Jaimes (afternoons-2014), “Erazno” (syndicated night show-2014).
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1998 - 2014 Other Central Florida Stations (History)