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Marshall Cleaver
When the Rahall brothers bought WTSP in 1956, Marshall was brought in as manager of the St. Petersburg station. Its ratings were dismal, so one day he called a meeting to kick around some ideas to try and get the audience back. One idea, which he suggested, was to change the music format and calls. To make a long story short, the Rahalls went for it and that’s how stuffy Mutual affiliate WTSP became Top 40 Radio Elsie, WLCY.
He’s probably most-remembered though as host of the station’s talk-show “Open Mike,” which WLCY aired nightly from 10 to midnight. In 1966, he moved over to WLCY-TV to anchor the news after the Rahalls got the nod to operate Largo’s Channel 10.
After leaving television, Marshall returned to radio to do morning news, joining WFLA in 1977 and, later, WQYK.
Station History
1956 - 1966 Other Tampa Bay Area Stations (Management)
1956 - 1966 Other Tampa Bay Area Stations (On Air Personality)
1977 - 1977 Other Tampa Bay Area Stations (News)
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