Media corporation Susquehanna Radio, the largest privately-owned radio broadcasting company in the United States and the 11th largest radio station operator in terms of revenue, was headquartered in York, Pennsylvania. It was a unit of Susquehanna Pfaltzgraff, a conglomerate more widely known for its line of kitchenware than for broadcasting. From its beginnings in 1941, the company was based largely in the northeast but re-imaged itself over the years to one based primarily in larger southern and Midwestern markets. Susquehanna once owned Orlando’s WKIS in the 1970’s and later Tampa Bay talker WPLP in the late 1980’s, changing the calls there to WTKN.
In 2006 Susquehanna met its demise when founder Louis Appell’s children broke up Susquehanna Pfaltzgraff and sold off its radio stations to Atlanta’s Cumulus Media, the second largest station operator in the U.S., for $1.2 billion. The sale consisted of 33 radio stations in 8 markets, including San Francisco, Dallas, Houston, Atlanta, Cincinnati, Kansas City, Indianapolis, and York, Pennsylvania.
1941 - 2006 Other Tampa Bay Area Stations (History)