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Marshall's Co-Workers

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Chuck Adams
David Albright
John Alexander
Russ Altizer
Chuck Alton
Voncile Anderson
Dave Archard
Alan Archer
Daisy Mae & Old Brother Charlie Arnett
Bob Barnes
Don Beckman
Joe Bell
Roger Bennett
Mel Berman
Frank Berry
Big Jon & Sparkie
Jay Black
Dick Blanchard
Jack Bland
Neil Bob
Otis Boggs
John Bohannon
Jim Boynton
Al Brock
Charlie Brown
Hugh Brown
John Browning
Steve Burgess
Shirley Buss
Johnny Byrd
Gil Cabot
Bill Campbell
Bob Campo
Murray Carpenter
Bob Carr
Terry Casey
Brooke Chamberlain
Pat Chamburs
Mark Champion
Charlie Champion
Steve Cheney
Bob Clark
King Coleman
Bob Collins
Chip Collins
Al Corbett
Duane Cornett
Dennis Crandall
Rick Crandall
Lary Crews
Joe Culbreath
Bob Currie
Joyce Dae
John Dalton
Eugene Danzey
Johnny Dark
Tim Davisson
Fred Davy
John DeHaven
Paul Delaney
Glen Dill
Scott Dilworth
Johnny Dollar
Tom Drane
Dean Drapin
Bill Dudley
Al Dunaway
Tom Dunkin
Harry Dunlap
Hampton Dunn
John Eastman
Ronald Ebben
Bill Elliott
JR Evans
Frank Evans
Ruben Fabelo
Scott Farrell
Jack Faulkner
George Fee
Charles Fernandez
A.G. "Tony" Fernandez
Frank Ferreri
Bonita Fishback
Salty Sol Fleischman
Marvin Flemmings
Valorie Flowers
Bill Floyd
Al Ford
Trooper Jim Foster
Steve Fredericks
Al Gale
Woody Garcia
Jim Genovese
Pat George
Carl Glicken
Paul Gonzalez
Jerry Good
Stan Grams
Joe Gratz
Dottie Groven
Marlen Hager
Norm Hale
Sandy Hall
Chuck Harder
Dave Harrell
Jim Harriott
Jack Harris
Ron Hart
Ken Hart
George Harvey
Rick Hatfield
Paul Hayes
Vinnie Heiser
Mike Helminski
Tom Henderson
Bob Hensler
Howard Hewes
Don Hibbitts
Bobby Hicks
Bob Higby
Glen Hill
Bob Hoffer
Chris Holiday
Allan Hollar
Les Howard
Bob Hughes
Herb Hunt
Peter Jahns
Ralph Janotti
Billy Jay
Warren Johnson
Dan Johnson
Jim Johnson (WHBO)
Jim Johnson (WQXM)
Norman Jones
Jack Kane
Warren Kauffman
Karol Kelly
Don Kimberlin
Max Kimbrel
Gary Kines
Gary Knight
Jerry Krumbholz
Cuz'n Larry Lane
Frank Laseter
Sam Latimer
Jeff Laurence
Ernie Lee
Curt Leonard
Louis Link
Clair Linn
Bobby Lord
Bobby Lyons
Mike Lyons
Charlie Mack
Bob Mackey
Stan Major
Jim Maloy
Steve Manuel
Carl Marcocci
Dick Marsh
Beecher Martin
E. Martin
Charlene Mathias
Tom Matthews
Burl McCarty
Gerald McGougan
Bernie McGovern
Gary McHenry
Gene McKay
Dave McKay (WWBA)
Ron McKenney
John Meder
Spencer Mitchell
Brad Moore
Mike Moore
Rick Morgan
Jeff Moshier
Bob Neil
Robert Nelson
Robert Nelson
Gerald Newton
Terry Nichols
Roy Nilson
George Nix
Larry O'Brien
Joe O'Grady
Ron O'Quinn
Russ Offenbach
Don Owens
Frank Parker
Priscilla Parker
Ron Parker
Joe Patrick
Paul Harvey News
Rich Pauley
Ed Pendino
Carlos Jose Peralta
Mel Phillips
Bill Polk
Jon Powers
Nelson Poynter
George Prescott
Ed Pyle
Gus Quintero
Rex Rand
Chris Rathaus
Marv Ray
Ken Reitz
Paul Resnik
Art Reuben
RJ Reynolds
Bobby Rich
Dick Ring
Ed Ripley
Mike Rivers
Rock Robbins
Jay Roberts
Pasco Roberts
J. Paul Robinson
Gene Robinson
John Rode
Ted Rogers
Jeff Rogo
Art Ross
Robert Rounsaville
Marshall Rowland
Robert Rowland
Daylon Rushing
Tim Ruskell
John Rutledge
Jeff Ryan
Dave Saint
Dayton Saltsman
Roger Schulman
Ron Scott
Glen Scott
Bob Seymour
Jim Shafer
Harvey Sheldon
Alvis Sherouse
Cal Shrum
John Sipos
Ken Skelton
Paul Sliwa
Gordon Solie
Roy Speer
Neil Spencer
John St. John
Dick Stambaugh
Jim Stanley
Bob Stanton
Greg Stevens
Al Stockmeier
Bob Stone
John Stortz
Bob Stroud
Hack Swain
Jack Swift
Elmo Tanner
Chris Taylor
The Breakfast Club
Goldie Thompson
Mel Tinney
Walter Tison
Bob Tracy
Tim Trott
Larry Vance
Bob Vaughn
Tony Vigue
Jerry Walker
Uncle Johnny Walker
Rusty Walker
Don Wallis
Jim Walter
Scott Walterman
Al Waters
Ray Webb
Tedd Webb
Robert Weeks
Jack Weldon
Rod Weller
William Wells
Jim West
Brock Whaley
Mark Wheeler
Herold White
Rob Whitehurst
Dick Whiting
Early Williams
Art Williams
Dick Wilson
Bill Winters
Ed Winton
Terry Wood
Woody Wooden
John Wright

Marshall Cleaver

Marshall was born in Trevose, PA, and learned about the radio business through his father, who taught the subject. After enlisting in the Army, he was stationed in China during World War II, and assigned to read 15 minute of news every night over the P.A. system. After his military service, he returned home, worked in radio as a producer, and pioneered a program in which people called in and voiced their opinions on a wide variety of subjects.

When the Rahall brothers bought WTSP in 1956, Cleaver was hired to manage the St. Pete station, whose ratings were dismal. One day he called a meeting to kick around some ideas to try and get the audience back. One idea, which he suggested, was to change the station’s music format and call letters. Making a long story short, the Rahalls went for it and that’s how stuffy Mutual affiliate WTSP became Top 40 Radio Elsie, WLCY.

Marshall is probably most remembered as the “Father of Tampa Bay Talk Radio,” the host of WLCY’s late night call-in talk show “Open Mike.” He was also the long-time 6 p.m. and 11 p.m. news anchor on WLCY-TV, after the Rahalls got the nod to operate Largo’s Channel 10 in 1966.
 
After leaving television, he returned to radio and did morning news, joining WFLA in 1977 and later, WQYK. After his broadcast career ended, he worked for a St. Petersburg advertising agency for several years and then for the Home Shopping Network in customer service and administration. In 2004, at the age of 81, he retired and moved with his wife to Virginia to be near his three children and grandchildren.

Exceptionally generous in giving of his time and talent, Cleaver once flew to an impoverished area of Honduras with Operation Helping Hand to distribute donations. He was a frequent emcee at local events and received many awards for his charitable service, including the 1977 Helen Roberts Cultural Award from the Opera Guild.

His interests were wide-ranging. He was an expert on UFO reporting and investigation, and at one time was Florida Chairman of the National Investigations Committee on Aerial Phenomena.

Marshall Cleaver, the “Father of Tampa Bay Talk Radio” passed away April 1, 2014 in Reston, VA. He was 91.

Station History

1956 - 1966 Other Tampa Bay Area Stations (Management)
1956 - 1966 Other Tampa Bay Area Stations (On Air Personality)
1977 - 1977 Other Tampa Bay Area Stations (News)

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