Other Stations - Other Polk County Stations - Who's Who - Details

Larry's Co-Workers

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WBAR - A History
WHAN - A History
WXKL - A History
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Arch Abernethy
Tom Anthony
Daisy Mae & Old Brother Charlie Arnett
Doug Baker
Nellie Barber
Ken Barfield
Wes Belisle
Frank Berry
Chuck Bishop
Dick Boyce
Leroy Bradley
Ronny Brown
Dave & Diane Buerger
Al Cash
Ed Cole
Peggy Cook
Ken Copper
Larry Cox
Orden Craig
Spencer Danes
Bill Davis
Dave Day
Rick Elmhorst
Angelo Fazzari
Larry Flegle
Florida Calling
Florida Citrus Mutual Calling
John Gilman
Jim Greenfield
Craig Harper
Bob Helmick
Mike Helminski
Glen Hill
Steve Howard
John Hoy
Cactus Ken
Max Kimbrel
Don Lamerson
Doug Montgomery
Tom Moore
Pat Morgan
Dan O'Day
Gail O'Doski
Bruce Parker
Joe Penny
Bob Prescott
Norman Protsman
Jay Rich
Lloyd Scott, Jr.
Jim Sebesta
Jack Shaw
Allen Shaw
Ken Shroyer
Arnold Silvert
Tom Thornburg
Jacki West
Buck Williams
Dave Wright
Lindsey Yates
Reba Zoellner

Larry Rollins

Larry was one of the three stockholders of Citrus Belt Broadcasters, Inc., the original owners of Winter Haven’s WSIR when it was built and put on the air in 1947. The others were Jack Brandstetter and Fred Allman. Their idea of building a radio station was conceived toward the end of World War II when the three were discussing a post-war business venture. Based on his earlier Associated Press reporting for the citrus industry, it was Larry’s idea to locate the station in Winter Haven and he is also credited with coming up with the call letters, “WSIR.” 

After Brandstetter and Allman sold their interests in the station, Larry’s business partners included longtime station bookkeeper Nellie Barber, chief engineer Orden Craig, Mutual radio network personality Tom Moore, and Mr. and Mrs. Arnold Silvert. By 1960 he had become majority stockholder and eventually developed a desire to pursue other business interests. In 1975 he sold WSIR to Randall E. Jeffery, president of Cypress Central Communications, Inc.

Larry is now deceased.

Station History

1947 - 1975 Other Polk County Stations (Management)

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