Lee "Baby" Simms (Gilmore LaMar Simms) dropped out of high school at the age of 16 because he thought he could learn more elsewhere. After starting in radio at WTMA in Charleston, he eventually found his way to WLOF in 1964, originally there to do fill-in while a regular jock was on vacation. But after two weeks, they liked him enough to put him on mornings fulltime. But it didn’t last long.
After working only a week, he was fired for telling listeners to send him a self-addressed envelope and he’d send them a $5.00 bill. Problem with that was, he wasn’t sending them $5.00. He was sending them a bill for $5.00. Management didn’t see the humor in it after receiving thousands of complaints from listeners demanding their money. He worked in Florida again in the mid 70’s at Miami’s WMYQ and WLVE.
The remainder of his lengthy resume is a virtual Who’s Who of radio stations – Hartford’s WPOP and WDRC, KTSA in San Antonio, Cleveland’s WKYC and WGCL, KCBQ in San Diego, WJBK Detroit, KRLA Pasadena (as Matthew ‘Doc’ Frail), San Francisco’s KYA, as well as stations in Los Angeles, Honolulu, Phoenix, and Chicago.
Lee retired in 2002 to Walnut Creek, California, about 16 miles east of Oakland, and passed away January 28, 2015 at the age of 72.
1964 - 1964 Other Central Florida Stations (On Air Personality)