Other Stations - WPCV-FM 97.5 - Winter Haven - Who's Who - Details

Reba's Co-Workers

Gary Ballinger
John Bond
Brian Bruchey
Mary Cameron
Nancy Cattarius
John Cotterill
Larry Cox
Mike Craigen
Dave Day
Gary Dennis
Jerry Dennis
Joe Donelan
Tim Galloway
Eddie Glover
Dean Godfrey
Mark Gunder
Robert Hall
Keith Halladay
Angie Harrell
Bonnie Higbie
Scott Hooker
Steve Howard
Jesse Howell
Mike James
Henry Jay
Jim Kennedy
Ed Kirkland
Mel Letanosky
Terry Lombardi
Enrique Lopez
Lorie Marx
Steve McNutt
Sara Michaels
Eric Michaels
Tunie Moss
John Newman
Tom O'Brien
Andrea Oliver
Terry Roberts
Arthur Rowbotham
Bonnie Rowbotham
Drew Scott
Tom Shaw
Rob Tanner
Jeni Taylor
Debbie Tennick (Hogan)
Hope Thomas
Roger Todd
Renee Weems
Tim White
Buck Williams
Chris Wolfe
Woody Wooden
Dave Wright
Scott Wynn

Reba Zoellner

In her book, “Secrets of Success,” a book about ordinary Polk County people who made it to the top because they chose not to be ordinary, Mary E. Walker described Reba as “a rara avis – almost as rare as the whooping crane and ivory-billed woodpecker” – because she was a woman … who was also a General Manager of a radio station, and there weren’t too many of those back in those days.  But Reba didn’t start her business career in radio. Far from it.

In 1973 Reba was working at a western-wear store in Lakeland when two radio station sales people came in. In the course of their conversation they told her she was in the wrong business. Their words must have really been convincing because she took them up on it and took a job at Bartow’s WPUL.

Reba started out first in Sales, a job she figured she knew best. From there she began doing some bookkeeping, some Traffic work, and anything and everything she could find that was associated with a radio station. She caught on quickly and it didn’t take long before she was promoted to Sales Manager, and then General Manager of the station.

Reba remained with WPUL for over ten years before leaving in 1986 to join the sales staff at Hall Communications’ WONN/WPCV in Lakeland. Today (2006) she continues to work there in Sales doing what she knows best. Reba has been good for Polk County radio and Polk County radio has been good to her, proving that those two radio sales people were right back in 1973. And as Reba will tell you, she’s mighty glad she listened.

Station History

1986 - 2006 WPCV-FM 97.5 - Winter Haven (Sales)

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