Who's Who at WLAK

Roland's Co-Workers

Diane Bass
Garland Burt
Ed Cain
Howard Cann, Jr.
Al Cash
Larry Cox
Al Dohany
Florida Citrus Mutual Calling
Chuck Ford
Dick Goleno
Grand Ole Opry
Ken Grimwood
George Hayward
Don Heishman
Alex Houston
John Hoy
Bud Kurtz
Lakeland Speaks
NBC Monitor
Frank Nesbitt
Ed Pyle
Dave Ross
Gene Schlei
Gene Scott
Allen Shaw
John Spears
Joe Trivette
Woody Wooden
Lindsey Yates

Roland B. Potter

During his long broadcasting career, Roland B. Potter headed Sentinel Broadcasting and owned and managed radio stations all along the eastern seaboard, from Florida to North Carolina, Virginia, and Maryland. Between the years 1963 and 1971, one of his stations was WLAK, Lakeland’s NBC affiliate.

Potter’s radio career began in 1950 when he established WATA-AM in Boone, NC, the first licensed station in the High Country. His work to get the station on the air gained him the reputation as a “can do” guy. In 1976, he proved he could still get the job done when he built the first cable TV system there in the Wilkes County area. 

After retiring from active business in 1981, Potter returned to Florida and took up residence in Sarasota where died in 2001 at the age of 79.

Station History

1963 - 1971 WLAK (Management)

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