Roland B. Potter
During his long broadcasting career, Roland B. Potter headed Sentinel Broadcasting and owned and managed radio stations all along the eastern seaboard, from Florida to North Carolina, Virginia, and Maryland. Between the years 1963 and 1971, one of his stations was WLAK, Lakeland’s NBC affiliate.
Potter’s radio career began in 1950 when he established WATA-AM in Boone, NC, the first licensed station in the High Country. His work to get the station on the air gained him the reputation as a “can do” guy. In 1976, he proved he could still get the job done when he built the first cable TV system there in the Wilkes County area.
After retiring from active business in 1981, Potter returned to Florida and took up residence in Sarasota where died in 2001 at the age of 79.
1963 - 1971 WLAK (Management)