Who's Who at WONN

Reba's Co-Workers

Willie Anderson, Sr.
John Bond
Brian Bruchey
Mary Cameron
Nancy Cattarius
Larry Cox
Bob Crews
Yvonne Cummings
Dance the Night Away
Dave Day
Gary Dennis
Loris Duncan
Dick Eyrich
Tim Galloway
Eddie Glover
Dick Goleno
Jim Greenfield
Robert Hall
Darla Hall
Angie Harrell
Jim Hendrick
Bonnie Higbie
Charlie Hilliard
Steve Howard
Mike James
Ed Kirkland
Mel Letanosky
Terry Lombardi
Enrique Lopez
Jim Maloy
Eric Michaels
Pat Morgan
Tunie Moss
John Newman
The Connoisseur of the Obscure
Andrea Oliver
Eric Pera
Brenda Roberts
Arthur Rowbotham
Bonnie Rowbotham
Tom Shaw
Lenn Spears
Shari Szabo
Debbie Tennick (Hogan)
Renee Weems
Tim White
Woody Wooden

Reba Zoellner

In her book, “Secrets of Success,” a book about ordinary Polk County people who made it to the top because they chose not to be ordinary, Mary E. Walker described Reba as “a rara avis – almost as rare as the whooping crane and ivory-billed woodpecker” – because she was a woman … who was also a General Manager of a radio station, and there weren’t too many of those back in those days.  But Reba didn’t start her business career in radio. Far from it.

In 1973 Reba was working at a western-wear store in Lakeland when two radio station sales people came in. In the course of their conversation they told her she was in the wrong business. Their words must have really been convincing because she took them up on it and took a job at Bartow’s WPUL.

Reba started out first in Sales, a job she figured she knew best. From there she began doing some bookkeeping, some Traffic work, and anything and everything she could find that was associated with a radio station. She caught on quickly and it didn’t take long before she was promoted to Sales Manager, and then General Manager of the station.

Reba remained with WPUL for over ten years before leaving in 1986 to join the sales staff at Hall Communications’ WONN/WPCV in Lakeland. Today (2006) she continues to work there in Sales doing what she knows best. Reba has been good for Polk County radio and Polk County radio has been good to her, proving that those two radio sales people were right back in 1973. And as Reba will tell you, she’s mighty glad she listened.

Station History

1986 - 2006 WONN (Sales)

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