Who's Who at WPLA

Dick's Co-Workers

Doretha Adams
Ron Baxley
Al Berry
Katrina Bracewell
John Brill
Al Brock
Joy Burt
Dave Campbell
Eileen Connor
Rex Davenport
B. Mason Dean
Paul Delaney
Scott Edwards
Dick Elliott
Mary Jim Everidge
Florida Citrus Mutual Calling
Trooper Jim Foster
Jane Friend
George Friend
Sharon Garrison
Gospel Homecoming
Dennis Hair
Ron Haley
Dale Hall
Ernest Holbrook
Henry Jay
Mike Jenkins
Mike Keen
Wayne Kysor
Ed LaFumee
Kenny Lamb
Charlie Mack
Kevin MacKenzie
Jim Maloy
Pat Morgan
Rick Morgan
John Morrow
Lucille Moses
Joe Penny
Lola Pullen
Gerry Quick
Jay Quigley
Teresa Reeves
Allen Rich
Jim Richardson
Jackie Ripley
Ed Ripley
Mike Rivers
Jack Rushing
Reid Schmidt
Frank Schulte
Eileen Schulte
Darek Sharp
David Sharp
Clay Smith
Doris Smith
Ercelle Smith
Steve Smith
W. A. Smith
Steve Sparkman
Darryl Tharin
This 'n That
Wes VanZile
Don Vineyard
Dale Wade
Don Wallis
Joe Wilson
Lindsey Yates

Dick Shiflett

Dick began his radio career in 1965 at the age of 16, working part-time at Plant City’s WPLA through his high school DCT program. In May of his senior year, General Manager George Friend presented him with the Silver Mike Award, an honor bestowed on a local high school senior who was pursuing a career in broadcasting.

Because of his love of gospel music, Dick was chosen to host Gospel Homecoming, a highly popular program that had been a staple on Sunday afternoons since 1959. His love for the music and his audience kept him hosting the show for almost 25 years and helped make Homecoming the longest continuously running gospel music program in Central Florida. Because of his association with the show, he was asked to emcee numerous concerts in area churches and auditoriums throughout the area.

Dick’s job at WPLA was not just playing records. He wore many hats. Not only did he know everything there was to know about gospel music, but his love of sports led him into high school sports play-by-play where he was known as “The Voice of the (Plant City) Raiders.” He was also WPLA’s assistant engineer and commercial manager.

WPLA changed ownership in 1987 and, two years later, Dick ended an almost 25-year association with the station the offices and studios moved to Tampa. After putting in a few years with Sebring’s WWOJ-FM/WWTK-AM in sales and hosting a Sunday morning gospel music show there, he returned to the Lakeland/Plant City area as station manager of Auburndale’s WTWB in June 1996.

Dick passed away in October 2002. He and his wife, Ann, married in April 1969 and had two children, Chris and Angela.

Station History

1965 - 1989 WPLA (On Air Personality)
1965 - 1989 WPLA (Sales)
1970 - 1989 WPLA (Sports)
1970 - 1989 WPLA (Engineering)

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